Your Story 2014: NIVEA & Kruidvat give talented writers a unique chance
About the campaign
Write a story about courage. This was the task given by this skin care brand. No fewer than 1,200 contestants sent in their story, making Your Story (Jouw Verhaal) one of the biggest, if not the biggest, writing contest in the Netherlands.
How did the promotion work? The forty best writing talents were selected to compete in the final round. The 2 stories with the most votes from the public and the 8 best stories according to the jury were published. This unique collection of stories was then placed in Kruidvat stores nationwide in May and given as a gift to customers who bought a NIVEA promotional product. The best writer of the 10 winning stories was awarded a book contract with Wind Publishing.