Gran Barón: iPad Questionnaire
About the campaign
Gran Barón, the Belgian cava brand, asked visitors at a trade fair to taste its different kinds of sparkling wine. Then Gran Baron asked the wine tasters to fill in a questionnaire on the iPad. Those who took the time to do this could win a trip to sunny Barcelona.
Thanks to the answers given in the questionnaire, Gran Barón got to know more about its target group with questions like: What is your favourite Gran Barón cava? And; in what price category do you purchase cava? All the results could easily be downloaded via the SocialBrands platform.