A-Mode: will you be the next A-Mode Top Model?
About the campaign
Belgian fashion house A-Mode was looking for a new top model and wanted their customers to actively participate in their search. So every A-Mode customer could enter by uploading their photo and explain why they should be the next face of the company. The contestants’ friends could then vote, both on Facebook and Twitter. In addition, people could add comments to the photos that were sent in. The promotion was a huge success that not only resulted in more fans, but several new models as well!